This series began as a visual study on the impermanent, utilitarian architecture of consumerism, and the changing landscape created by these structures. As I began to consider the source of my fascination with the suburban world, these bleak environments morphed into a caricature of the organism of western civilization, and how it grows and changes. Capitalism and consumerism form an interesting model for both the natural and artificial selection of the ideas that shape our world. The writer Joseph Campbell said, “If you want to understand what’s most important to a society, don’t examine its art or literature, simply look at its biggest buildings.” I would amend this by suggesting that in a land of abundant space, you could also examine its most frequent buildings.
As a result, the urban and suburban sprawl becomes a mirror- reflecting the varying qualities of our cultural decision-making. Treadmill is about this reflection. Everything in this show is a simulation created in computer software. I worked from memory and observation, collecting and processing fragments of reality. Through the subjective processing of visual information, I am observing the city as a reflection of myself. I’m interested in how these environments influence self-image, both in terms of the individual and the larger community. This work focuses on the cognitive dissonance involved in maintaining a sense of individuality while simultaneously existing as a component of the larger organism of society. Treadmill is about understanding cultural values through the landscape of consumerism, and observing the effect of that landscape on the psychology of the individual.